



To me, the man's a genius.
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If there was one thing I learned about the music industry during my yearlong foray into its rigors, it's that -- just as in every area of business I've ever researched -- only a handful of people have any idea what the fuck is going on. From the retail manager to the label CEOs, from the artist & repertoire to the artist themselves, from rock n' roll to drum n' bass, from compact disc to mp3, there is only one solid, ubiquitous piece of information: I know I have no idea what will happen to this industry tomorrow.
Ever since vinyl demolished the first established music industry monopoly, which at the time was sheet music, music sales systems have taken on the characteristic of perpetual reincarnation. While unpredictable, it is today's major label heads who deeply understood this unpredictability, and were the ones who, despite their age and apathy to the cause (and probably music in general), understood how important it was to put Kurt Cobain's face on MTV.
But a new era has emerged. And in this period of change, the nature of music sales (and music itself, in fact) has become too turbulent to predict. The sales model has shifted. There is no more need for a deliberate campaign to get people into record stores. Every second online is another possible sale to a customer. There is no reason for anyone to buy more than a single track, unless the album is an absolute opus, beginning to end, track by track.
So in this time of change, where do we look to predict the future? As music lovers of course, please continue to not give a fuck about the future, and fuck this article, go put on The Hives real loud. That's what I'm going to do.
But...
If you're interested in what is happening, and what has happened to the most recent of music industry phenomenon, I present The Rolling Stone's latest article on the industry, entitled Rolling Stone: The Record Industry's Decline. Die, All Right!